The
Accounting Education Change Commission began its
seven-year life in 1989. By the time it handed off its
activities to the American Accounting Association in
1996, it had made its mark on accounting education. The
role of the Commission was to be a catalyst for change,
and it accomplished that goal admirably.
Webster's defines a catalyst as "an agent that
provokes or speeds significant change or action." The
AECC both provoked and speeded change in accounting
education. It did not cause that change-the environment
was ripe for change when the AECC was appointed. But
without the prodding and leadership of the Commission,
change would have been slower and possibly quite
different.
Despite the
efforts and successes of the AECC, however, the change
process in accounting education was not finished in 1996,
and it continues today. The ultimate success of the
Commission will not be measured by the activities it
undertook, but by the nature of the accounting education
programs in colleges and universities in the year 2000
and beyond.
The AECC used
two approaches to encourage improvements in accounting
education: (1) the power of persuasion, and (2) the power
of the pocketbook. Neither approach alone could have
achieved the Commission's objectives.
Persuasion had
two distinct phases. In the early years of the
Commission, it focused on convincing the academy (and, to
some extent, practitioners) of the need for
change. In the later years, attention shifted to
conveying information about how to improve
accounting programs. Extensive publishing and public
speaking programs were combined with official
pronouncements on issues deemed to be important to the
change process. In addition, targeted workshops made
details available to interested parties.
Several
factors were responsible for the widespread impact of the
Commission's persuasive efforts. First, the AECC had the
resources and organizational structure to prepare and
deliver a consistent and compelling message. Second, AECC
members were respected representatives of the accounting
academy and accounting practice and were generous in
their time and efforts on behalf of the Commission's
agenda. Third, the American Accounting Association, its
Sections and Regions, and other organizations provided
platforms, both written and oral, for the Commission's
message. Finally, accounting faculty and administrators
recognized both the threats and opportunities in a
fast-changing environment and were receptive to exploring
new educational approaches.
However,
persuasion could go only so far. Committing financial
resources to the change process was necessary, both (1)
to gain the attention of those who would lead the change
process and (2) to provide prototypes of change for those
following. The grant program proved to be a good vehicle
to accomplish both objectives. The AECC made 11 grants to
12 schools. As in most research and development
investments, some were more successful than were others.
But, in total, there were more successes than failures,
and lessons were learned even from the less-successful
projects.
The AECC was
most successful in creating changes in accounting
pedagogy, especially in promoting the development of
communication and interpersonal skills in accounting
curricula. Significant progress was made in changing the
content of accounting courses to be more consistent with
the recommendations of the Bedford Committee report, but
much remains to be done. Limited success was achieved in
developing measures for assessment of accounting
programs, despite much effort by the Commission and
several grant schools. The lack of success in developing
assessment measures leads to concerns about whether
accounting programs have moved to an environment of
continuous improvement. The Commission did not seek a
single, one-time change in accounting education, but a
change in process that would lead to constantly
monitoring and adapting programs to meet changes in the
professional and practicing environments. The AECC
certainly helped break the inertia that impeded changes
in accounting education in the last few decades, but it
remains to be seen whether a new inertia is about to
settle in.
The 1990s have
been an unsettling but exciting time for accounting
education. The Accounting Education Change Commission
played a major role in defining and carrying out the
agenda for change in accounting education that has been a
hallmark of this decade. There may be disagreement about
the extent of the AECC's role, or about the desirability
of the changes promoted by the Commission, but it is hard
to argue that accounting education was unaffected by the
Commission.
As I mentioned
early in this monograph, I am by no means an unbiased
observer of the Commission and its impact. Nevertheless,
I will venture a bottom-line assessment: The AECC, while
not perfect, had a positive impact on accounting
education that will be felt for years to come. I am proud
to have played a part in it.