The Alamo American Accounting Association 2002 Annual Meeting
August 14 - 17 Reinvigorating Accounting Scholarship in San Antonio

CPE SESSION 10 - Wednesday, 8:00 AM - 12:00 PM

Implementing Curriculum Change in
Accounting: Keys to Maximizing Success

Description/Objectives:

Topic Objectives and Content
I. Creating a Set of Realistic Expectations This session reviews the various reasons that institutions pursue curriculum change. Attention will be paid to administrator and faculty incentives, as well as student and market expectations. This introductory discussion of incentives is key to developing realistic expectations about what can be accomplished in a curriculum change.
II. The Curriculum "Make or Buy" Decision This session addresses those factors that influence how an institution's decides to implement change in its curriculum. Will the institution develop its new program from "scratch," or will it attempt to integrate innovations and products implemented at other schools? This session will discuss the important trade-offs associated with each alternative.
III. Preparing for Curriculum Change This session discusses critical pre-implementation issues. Specifically, this module: (1) provides guidance on selecting individuals to effect the change, (2) identifies parties likely affected by the change, and (3) addresses external factors that can influence the likelihood of curriculum change success.

IV. Day of Reckoning: Actually Implementing Change
This session provides specific implementation guidance based on actual experiences at several universities. Topics include: finalizing educational objectives, determining how objectives will be accomplished, evaluating topical coverage, selecting delivery mechanisms, and choosing student testing methods.
V. Does It Work? The seminar concludes with a brief session on assessment. The session is primarily intended to share practical experiences (both successes and failures) in assessing educational outcomes associated with implementing significant curriculum change.

Format/Structure:
Each of the above sessions will follow primarily a lecture format. However, the sessions will be highly interactive, with participant questions and experience sharing encouraged. Most of the technical content will be based on the presenters' actual experiences in executing curriculum change. This is not a seminar that simply reviews and discusses the published literature in curriculum implementation and assessment. It is expected that each of the five sessions (listed above) will run 40-45 minutes and that two 10-minute breaks will be provided.

Intended Audience:
This program will appeal to a very broad constituency. Any faculty member interested in significantly revising or replacing an existing accounting course or overseeing broader curriculum change will find the applied nature of this program to be invaluable. Senior administrators also will appreciate the seminar for the insights and practical guidance it provides in effecting successful curriculum change.

Presenters:
Anthony H. Catanach and Noah P. Barsky, Villanova University

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