Eugene W. Szwajkowski
University of Illinois at Chicago
Raymond E. Figlewicz
Grand Valley State University
Deborah K. Jones
Wayne State University
Abstract: The data from Fortune Magazine's reputation survey (frequently called "America's Most Admired Companies") has been the focus of numerous scholarly articles for nearly two decades. However, to date these published papers have attempted to explain the static ratings with equally static independent variables. We have undertaken a more dynamic approach, namely, assessing the explanatory power of accounting and market variables regarding the ratings in terms of change over time. Multiple regression and canonical correlation analyses of these ratings provide some interesting insights, with implications for business, investors, and the public.
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