Frank Collins
Schreiner University
Oscar Holzmann
University of Miami
Roberto Mendoza
Instituto Centroamericano de Administración de Empresas
Abstract: Increasing globalization of U.S.A. business highlights the importance of understanding cultural differences and their effect on business practice. In this light, an empirical cross-cultural study comparing U.S. and Latin American respondents was made to study the effect of machistic tendencies on budgeting. Though difficulty was experienced in defining the machism variable, three dimensions - Chauvinist, Classic, and Aggressive - were identified. Further, these machistic types are associated with ones cultural orientation (Latin American or US) and predicted budgetary behavior in terms of budget procedural orientation, culpability, and risk orientation. Thus, a Chauvinistic Macho has a laissez faire attitude towards budget procedures, feels a sense of culpability for their budgetary efforts, and is a budgetary risk seeker. The Classic and Aggressive Machos also feel a sense of culpability and are risk seekers. Further, machism, as defined here, does not appear to be purely a masculine or feminine trait, a finding questioning popular cultural and gender specific stereotypes.
Back to Program
