CPE SESSION 3: SATURDAY, AUGUST 7, 1:00 PM – 4:00 PM

Value Measurement and Reporting—Moving toward Measuring and
Reporting Value Creation Activities and Opportunities

Description/Objectives:
Content – Presentations and dialogue about measuring the activities and opportunities that drive an entity’s value and, once measured, reporting these value creation prospects, in financial or nonfinancial terms, in addition to current financial information. The session will include information about research by the Value Measurement and Reporting Collaborative (VMRC) that will provide the foundation for the development of a framework of market-driven principles that characterize value measurement and reporting on a global basis.

Objectives – To continue the dialogue on more transparent, consistent, and reliable reporting of an entity’s value; to provide participants with information about the research being undertaken by VMRC; to talk about disclosure; and to solicit feedback from the attendees about where they see gaps in the current practices on value measurement and reporting.

Plan – To (1) provide context for value measurement and reporting; (2) describe research to date; and (3) describe reporting initiatives.

Format/Structure:
There will be five interactive presentations on the measurement of value components and the reporting of the value of an entity, including VMRCs research findings, reporting models, and other initiatives. The attendees will be encouraged to provide comments on value drivers, their measurement, and their reporting.

Intended Audience:
The session is intended for academics concerned about the need to disclose consistent and reliable information that goes beyond that which is found in the historic-focused, financial-results-oriented reports of today. Attendees will have a stake in educating future CPAs to be relevant to today’s organizations.

Presenters:
William J. L. Swirsky, Canadian Institute of Chartered Accountants
Alan W. Anderson, American Institute of Certified Public Accountants
Paul Herring, AICPA Director Business Reporting Assurance and Advisory Service
Alan Wunsche, President - Leading Knowledge

* Denotes special requirements or prerequisite