2006 Annual Meetng

An International Meeting of
the American Accounting Association

American Accounting Association
2006 Annual Meeting

August 6–9, 2006
Washington, D.C.


The Existence of a Computer Reliance Heuristic

Jared M. Hamburg
Washington State University

Abstract: This research paper intends to provide evidence for the existence of a computer-generated financial statement reliance heuristic amongst financial decision-makers. Such a heuristic could result in over-reliance on information from computer programs, even when it is not warranted. The research was conducted using a sample of student participants in an experiment in which preparer type was manipulated between computer program and manual preparation and error was primed or not primed. The research found that users perceived the information prepared using a computer or manually differently in terms of the amount of verification needed and in terms of its reliance in investing decision-making. These differences need to be understood thoroughly as more and more processes are computerized.

Back to Session Listing

AAA Home Page