An International Meeting of the American Accounting Association American Accounting Association 2006 Annual Meeting August 6–9, 2006 Washington, D.C.

Noah P. Barsky
Villanova University

Anthony H. Catanach Jr.
Villanova University

C. Andrew Lafond
Philadelphia University

C. Andrew Lafond
Philadelphia University

Abstract: This case provides management accounting instructors a practical and efficient way to employ experiential learning in teaching the Balanced Scorecard. The case specifically requires students to visit their university campus bookstore, meet with store managers, and develop a Balanced Scorecard for the enterprise. Students gain a valuable applied learning experience by simulating a consulting engagement when they research the store’s operations and industry trends, consider their own personal customer experiences, interview employees, and prepare a written report for store management.

The case requirements address many of the analytical, communication, and experiential competencies suggested in widely-discussed calls for accounting education change. The authors have utilized this case at the undergraduate and graduate levels with very favorable responses from students and bookstore employees.

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