2006 Annual Meetng

An International Meeting of
the American Accounting Association

American Accounting Association
2006 Annual Meeting

August 6–9, 2006
Washington, D.C.


Economic Judgment Errors in Business Performance Evaluations Utilizing Online Multidimensional Analysis

Ralph E. Viator
Texas Tech University

Jacob Peng
University of Michigan - Flint

Steve Buchheit
Texas Tech University

Abstract: The current study examines the frequency and magnitude of economic judgment errors when information system users (IS-users) evaluate business performance using online multidimensional analysis. Specifically, the study examines whether economic judgments errors are a function of (1) “reliable” versus “unreliable” consolidated signals found at higher levels in hierarchical data, and (2) the matching of information presentation format with task type. We conducted a laboratory experiment using between-subjects design and found support for the two primary hypotheses. In the paper, we outline several avenues for conducting future research on economic judgments that utilize online multidimensional analysis.

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