American Accounting Association


Session Title: Data, Blog, and Process Mining
Presentation Date: Monday August 8, 2011
Presentation Time: 10:15 am-11:45 am

Blog Mining: “From Each According to His Opinion”

Daniel E. O'Leary, University of Southern California

ABSTRACT: Blogs provide a type of website that contains information and personal opinions of the particular authors. The purpose of this paper is to review some of the literature aimed at gathering opinion, sentiment and information from blogs. This paper also extends the previous literature in multiple directions, extending the use of knowledge from tags on blogs, finding the need for domain specific terms to capture a richer understanding of mood of a blog, finding a relationship between information in message boards and blogs and examining the relationship between blog chatter and sales.

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