American Accounting Association


Speaker Information

Former Chairman, Financial Accounting Standards Board (FASB)

Presentation: "A Conversation with Bob Herz"

Video (AAA Members Only)

Opening Plenary Session
Monday, August 8, 2011 ~ 8:30 am–9:45 am

Robert H. Herz was Chairman of the Financial Accounting Standards Board (FASB), from July 2002 through September 2010. Previously, he was a senior partner with PricewaterhouseCoopers. Prior to joining the FASB, Mr. Herz was PricewaterhouseCoopers North America Theater Leader of Professional, Technical, Risk & Quality, and a member of the firm's Global and U.S. Boards. He was also President of the PricewaterhouseCoopers Foundation, which supports college and university activities. He also served as a part-time member of the International Accounting Standards Board. Mr. Herz is a U.S. Certified Public Accountant, a U.K. Chartered Accountant, and a gold medal winner on the uniform CPA examination.

Mr. Herz has authored numerous publications on a variety of accounting, auditing and business subjects, including the book, The Value Reporting Revolution: Moving Beyond the Earnings Game, which he co-authored. He is a frequent speaker at major business and accounting conferences, is regularly quoted in the major news media, and has appeared on a number of television and cable business shows.

Among Mr. Herz's other activities, he chaired the AICPA SEC Regulations Committee and the Transnational Auditors Committee of the International Federation of Accountants, and served as a member of the Emerging Issues Task Force, the FASB Financial Instruments Task Force, the American Accounting Association's Financial Accounting Standards Committee, the SEC Practice Section Executive Committee of the AICPA, and the International Capital Markets Advisory Committee of the New York Stock Exchange. He has also served on various public policy commissions and governmental advisory groups.

Editorial Director of the Harvard Business Review Group

Presentation: "Accountants and the Rational Market"

Video (AAA Members Only)

Opening Plenary Session
Tuesday, August 9, 2011 ~ 8:30 am–9:45 am

Justin Fox is editorial director of the Harvard Business Review Group and the author of The Myth of the Rational Market, which Paul Krugman called "a must-read for anyone who wants to understand the mess we're in." Subtitled "A History of Risk, Reward, and Delusion on Wall Street," Fox's book is a fascinating history of the flawed and dangerous theories that have come to dominate economic discourse in the last 50 years—most notably, the theory that markets are rational. More than one reviewer noted how it read like a thriller. A national bestseller, it was also named a New York Times Notable Book of 2009 and Amazon's Best Business Book of the Year.

A nimble economics and finance journalist, Fox writes about complex problems with an extraordinary depth and breadth, as well as a plain-spoken and illuminating accessibility. He blogs at the Harvard Business Review Group Blog and contributes regularly to Time, for which he previously wrote a weekly column. He also started that magazine's influential Curious Capitalist blog, at For more than a decade before that, Fox was a writer and editor at Fortune, where he covered economics, finance, and international business. Fox is a regular commentator on the Nightly Business Report on PBS, and has appeared on NPR's Marketplace as well as The Daily Show with Jon Stewart.

CEO of McCartney Multimedia, Inc.

Presentation: "The Role of Social Media in Education"

Video (AAA Members Only)

Luncheon Speaker
Tuesday, August 9, 2011 ~ 12:00 pm–1:45 pm

Ruth McCartney was born and raised in Liverpool in the "swinging 60's." She began to study guitar, singing and dance at the tender age of 4 and then continued with her musical education, adding piano lessons from the age of 7, and guitar from the age of 12. As the CEO of McCartney Multimedia, Ruth coordinates the online presence of many clients including country legend Clint Black, LeAnn Rimes, Steve Tyrell, Oleta Adams, REO Speedwagon and the company's technology babysits the databases of stars from Paula Abdul to Fleetwood Mac. Currently, Ruth is busy preparing a celebrity cook-book (see recipes section) to benefit "Feed the Children" and — a site which MMI developed; Ruth serves on the board of the Las Vegas based non-profit.

She is also busy writing titles with husband Martin Nethercutt for his up-coming release "Geistmusik; " she has appeared as a speaker at various "Beatlefests" in Chicago, New York, Kansas City, MO, Toronto and L.A., and if that wasn't enough, Ruth has recently returned from Liverpool and London where she narrated and co-produced a retrospective Beatles documentary entitled "Here, There and Everywhere" with Atlanta based cameraman / director Ken Barker. The footage features rare interviews with Cynthia Lennon, Neil Innes of Rutles fame, Bob Wooler — the original Cavern DeeJay, the Fourmost's Billy Hatton, Beatle sister Lou Harrison and more.

Stephen A. ZeffSTEPHEN A. ZEFF
Herbert S. Autrey Professor of Accounting, Rice University

Presentation: "The Evolution of the IASC into the IASB, and the Challenges It Faces"

Video (AAA Members Only)

Plenary Session
Wednesday, August 10, 2010 ~ 8:30 am–9:45 am

Stephen A. Zeff is the Herbert S. Autrey Professor of Accounting, Rice University. He is a past editor of The Accounting Review and a past President of the American Accounting Association. He was honored by the AAA in 1988 as an Outstanding Accounting Educator and by the International Accounting Section in 1999 as an Outstanding International Accounting Educator. In 2002, he was inducted as the 70th member of the Accounting Hall of Fame. In 2009, the European Accounting Association gave him the Anthony G. Hopwood Award for Academic Leadership. He is an honorary member of the Texas Society of CPAs, CPA Australia, and the Institute of Chartered Accountants in England and Wales. In 2002, the Institute of Chartered Accountants of Scotland awarded him the title of ICAS Honorary Research Fellow. From 1962 to 1966 and again since 2006 he has been the book review editor of The Accounting Review.

President — American Accounting Association

Video (AAA Members Only)

Incoming President — American Accounting Association

Video (AAA Members Only)

Luncheon Speakers
Wednesday, August 10, 2011 ~ 12:00 pm–1:45 pm

Kevin D. StocksKevin D. Stocks is the KPMG Professor of Accounting and the Director of the School of Accountancy at Brigham Young University. He previously served the American Accounting Association as Vice President—Education, as Chair of the Teaching and Curriculum Section, and as President of the Accounting Programs Leadership Group (APLG). He is currently the AAA President. He has led the AAA Doctoral Program Database project, co-chaired the Conference on Teaching and Learning in Accounting, and co-chaired the AAA-sponsored seminars for Aspiring PQ Faculty. He has served as President of the Federation of Schools of Accountancy and on numerous AICPA and AAA committees. His teaching and research has been in the field of management accounting and ethics.

Gregory WaymireGregory Waymire is the Asa Griggs Candler Professor of Accounting at the Goizueta Business School at Emory University. He received a bachelor’s degree with honors from Indiana University (1978) and an M.B.A. (1980) and Ph.D. (1984) from the University of Chicago. He has been a member of the Goizueta faculty since 1990. His recent research investigates the economic function of basic accounting technologies such as recordkeeping, the relation between accounting principles and the brain’s evaluation of exchange, and the spontaneous emergence of norms in accounting practice. His research has been published in the Journal of Accounting Research, The Accounting Review, Accounting, Organizations & Society, Accounting Horizons, Contemporary Accounting Research, Journal of Accounting and Economics, and Proceedings of the National Academy of Sciences, among others.

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