American Accounting Association

AUGUST 6-10, 2011  •  DENVER, COLORADO

Speaker Information

Robert H. Herz ROBERT H. HERZ, CPA, FCA
Former Chairman, Financial Accounting Standards Board (FASB)

Presentation: "A Conversation with Bob Herz"

Opening Plenary Session
Monday, August 8, 2011 ~ 8:30 am–9:45 am

An arm-chair discussion with former FASB Chairman Bob Herz on issues of most interest to AAA members, including his perspectives on accounting standard setting, international convergence of accounting standards and potential use of IFRS in the U.S., challenges and opportunities facing the reporting system, and accounting education and research.


Justin FoxJUSTIN FOX
Editorial Director of the Harvard Business Review Group

Presentation: "Accountants and the Rational Market"

Opening Plenary Session
Tuesday, August 9, 2011 ~ 8:30 am–9:45 am

One of the many factors that led to the financial crisis was the widely held assumption that markets behave rationally. If markets are rational, how come they are prone to disasterous crashes? Why aren't markets able to react to forecasted problems before they happen, like rational entities should? Justin Fox takes square aim at the concept of market rationality and explains how this theory grew from academic theory to preeminent investor dogma. Fox combines business history, economics and politics into a narrative that is more like a Hollywood thriller than a University textbook, and shows audiences how the financial crisis was not a short term lapse, but a long term process. One of America's most trusted business journalists, Fox reveals market rationality for what it is: a hopeful myth.


Ruth McCartneyRUTH MCCARTNEY
CEO of McCartney Multimedia, Inc.

Presentation: "The Role of Social Media in Education"

Luncheon Speaker
Tuesday, August 9, 2011 ~ 12:00 pm–1:45 pm



Stephen A. ZeffSTEPHEN A. ZEFF
Herbert S. Autrey Professor of Accounting, Rice University

Presentation: "The Evolution of the IASC into the IASB, and the Challenges It Faces"

Plenary Session
Wednesday, August 10, 2010 ~ 8:30 am–9:45 am

An historical analysis of the steps in the evolution of the IASC between 1973 and 2000, including external influences on its pace of progress, into becoming the IASB in 2001. The historical analysis continues to review the first ten years of the IASB and to examine the actions taken around the world to implement its standards in a sample of jurisdictions, together with the performance by auditors and securities market regulators. At the conclusion, some issues concerning the fact and appearance of worldwide comparability will be raised.


KEVIN D. STOCKS
President — American Accounting Association

GREG WAYMIRE
Incoming President — American Accounting Association

Luncheon Speakers
Wednesday, August 10, 2011 ~ 12:00 pm–1:45 pm

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