Journal of Information Systems

Spring 2005

CONFERENCE PAPERS:
EDUCATION ARTICLES:
EDITORIAL, Dan Stone
BOOK REVIEWS, Cheryl Dunn , Editor
  • Introduction
  • Brian S. Sommer
    • GERALD ZALTMAN, How Customers Think: Essential Insights into the Mind of the Market

    • PACO UNDERHILL, Why We Buy: The Science of Shopping

 

JIS Index