Journal
of Information Systems |
Spring
2005 |
| CONFERENCE PAPERS: |
| |
| EDUCATION
ARTICLES: |
- A. Faye Borthick and Donald R. Jones
- David C. Hayes and J. Kenneth Reynolds
- Ingrid Fisher and Marianne Bradford
- David R. Fordham
|
EDITORIAL, Dan Stone
|
| BOOK REVIEWS, Cheryl Dunn , Editor |
- Introduction
-
Brian
S. Sommer
-
GERALD ZALTMAN, How
Customers Think: Essential Insights into the Mind of the Market
-
PACO UNDERHILL, Why We
Buy: The Science of Shopping
|
| |