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A study of Customer Involvement
in Monitoring Computerized Statements
Lloyd D. Doney |
| ABSTRACT: Customers
have the potential of playing an important role in the control of computerized
billing systems. Yet, the extent to which they are experiencing billing
errors, their beliefs about the accuracy of computerized statements, and
the level of their involvement in monitoring computerized statements have
not received much attention in the literature. This study, based on the
responses of over 1,200 customers, reveals that over 80 percent of the
respondents believe that computerized billing systems are either as accurate
or more accurate than manual systems, despite the fact that almost 50
percent experienced a billing error in the past year. The study also reveals
a high level of customer involvement and interest in monitoring the computerized
statements they receive. Results of the study suggest that organizations
should encourage and facilitate customer involvement as an additional
means of insuring the reliability of computerized billing systems. Several
specific suggestions are offered, based on conclusions drawn from the
study. |