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An Experimental Investigation
of Multi-Cue Financial Information Display and Decision Making
Tarek Amer |
| SYNOPSIS: This
article reports on an experiment that varied types of decision tasks and
displays of multi-cue financial information to test their effects on decision
making performance and user perceptions about display use. Specifically,
it was hypothesized that object displays should improve relative performance
and enhance user experience when subjects must combine multi-cue information
to arrive at a decision (an integrative task). In contrast, when subjects
must selectively attend to one cue in a multi-cue information set (a selective
task), non-object displays should improve relative performance and enhance
user experience. The first hypothesis was not supported, but the second
was strongly supported, which suggests that it is important to consider
the nature of the decision task when designing the display of financial
accounting information. |