The conference is generously supported by the Institute of Management Accountants

2017 MAS & IMA Teaching Case Conference


Friday, October 20, 2017
4:30 pm – 6:30 pm

Case Roundtable and Development Workshop
IMA Editor Panel Discussion

Personal Development- 2.4 CH

6:30 pm -7:30 pm Welcome Reception & Case Poster Session
Accounting- 1.0 CH

Higher Degrees of an Ethical Dilemma
Robert Rankin, Texas A& M University-Commerce

Football Stadium: A Diamond in the Rough
Usha Rackliffe, Emory University
Cameron Lee, Emory University

J.A.V Insurance Group
Melloney Simerly, Western Kentucky University

Launch Learning
Kim Church, University of Missouri – Kansas City

Saturday, October 21, 2017
7:15 am – 8:00 am Continental Breakfast
8:00 am – 8:10 am Welcome
8:10 am – 9:00 am Working with Practice to Develop Realistic Cases
Specialized Knowledge- 1.0 CH
Natalie Churyk, Northern Illinois University
Lance Smith, Ernst & Young LLP 
9:00 am - 9:50 am

Case Session:
Accounting- 1.0 CH
Customer Profitability Analysis at Picture Frames Unlimited: Where Have All the Profits Gone?
Matthew Fish, University of Wisconsin-Eau Claire

9:50 am - 10:10 am


10:10 am - 12:00 pm

Case Session
Accounting- 2.2 CH
Kilgors Wine Division: A Balanced Scorecard Simulation
Albie Brooks, The University of Melbourne

Sunrise Hotels: An Integrated Managerial Accounting Teaching Case
James Hesford, University of Lethbridge

12:00 pm - 1:00 pm


1:00 pm- 1:50 pm

Case Session
Accounting- 1.0 CH
Landmark Restaurants
Murray Lindsay, University of Lethbridge

1:50 pm - 2:50 pm

Using Cases – Exemplar
Specialized Knowledge- 1.2 CH
Nathan V. Stuart, University of Wisconsin – Oshkosh

2:50 pm - 3:10 pm


3:10 pm - 4:10 pm How to Write a Case
Specialized Knowledge- 1.2 CH
Kip Krumwiede, IMA
4:10 pm - 5:30 pm

Closing Session:
Specialized Knowledge- 1.6 CH
Teaching Millennials with Reality TV: The Use of Multimedia Learning in Managerial Accounting
Kelly Richmond Pope, DePaul University
Danny Lanier, Elon University

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