The conference is generously supported by the Institute of Management Accountants

2017 MAS & IMA Teaching Case Conference



Friday, October 20, 2017
4:30 pm – 6:30 pm

Case Roundtable and Development Workshop
IMA Editor Panel Discussion

Personal Development- 2.4 CH

6:30 pm -7:30 pm Welcome Reception & Case Poster Session
Accounting- 1.0 CH

Higher Degrees of an Ethical Dilemma
Trish Driskill, University of the Incarnate Word

Football Stadium: A Diamond in the Rough
Usha Rackliffe, Emory University
Cameron Lee, Emory University

J.A.V Insurance Group
Melloney Simerly, Western Kentucky University

Launch Learning
Kim Church, University of Missouri – Kansas City

Saturday, October 21, 2017
7:15 am – 8:00 am Continental Breakfast
8:00 am – 8:10 am Welcome
Ann Dzuranin, Northern Illinois University
Margaret Shackell, Ithaca College
8:10 am – 9:00 am Working with Practice to Develop Realistic Cases
Specialized Knowledge- 1.0 CH
Natalie Churyk, Northern Illinois University
Lance Smith, Ernst & Young LLP 
9:00 am - 9:50 am

Case Session:
Accounting- 1.0 CH
Customer Profitability Analysis at Picture Frames Unlimited: Where Have All the Profits Gone?
Matthew Fish, University of Wisconsin-Eau Claire

9:50 am - 10:10 am


10:10 am - 12:00 pm

Case Session
Accounting- 2.2 CH
Kilgors Wine Division: A Balanced Scorecard Simulation
Albie Brooks, The University of Melbourne

Sunrise Hotels: An Integrated Managerial Accounting Teaching Case
James Hesford, University of Lethbridge

12:00 pm - 1:00 pm


1:00 pm- 1:50 pm

Case Session
Accounting- 1.0 CH
Landmark Restaurants
Murray Lindsay, University of Lethbridge

1:50 pm - 2:50 pm

Using Cases – Exemplar
Specialized Knowledge- 1.2 CH
Nathan V. Stuart, University of Wisconsin – Oshkosh

2:50 pm - 3:10 pm


3:10 pm - 4:10 pm How to Write a Case
Specialized Knowledge- 1.2 CH
Kip Krumwiede, IMA
4:10 pm - 5:30 pm

Closing Session:
Specialized Knowledge- 1.6 CH
Teaching Millennials with Reality TV: The Use of Multimedia Learning in Managerial Accounting
Kelly Richmond Pope, DePaul University
Danny Lanier, Elon University

Note: The CPE Fields of Study curriculum is divided into twenty subject matter areas. These fields represent the primary knowledge and skill areas needed by accounting licensees to perform professional services in all fields of employment. Each Credit Hour is based on 50 minutes. The Program Level for each of these sessions is Basic, unless otherwise stated. Delivery Method: Group Live
American Accounting Association is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

To register for this course, visit the Web site and register online or contact (941)-921-7747. For more information regarding refund, complaint and program cancellation policies, please contact our offices at (941)-921-7747

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