Mastering Business

Real People. Real Situations. Real Learning!

By Prentice Hall

As colleges across the country attempt to improve the business curriculum, faculty are facing pressure to respond to two growing needs: (a) integrating the curriculum across the functional areas of business, and (b) integrating technology into the curriculum. In response to these trends affecting business education, Active Learning Technologies, a Prentice Hall Company has developed an innovative, interactive, multimedia CD-ROM product created by university professors to help students learn core business concepts.

Mastering Business has been professionally written, filmed, and acted, so that the videos in the episodes actually view like a movie or TV series. The product is designed to actively engage students in the learning of core business concepts with immersive, interactive exercises to accompany engaging video segments. Dramatic, informative, stimulating...the Mastering Business Series uses the context of a fictional e-Business startup, CanGo, Inc. in an extraordinarily effective way to involve students in the specifics of the business world, and have them enjoy learning in the process!

Mastering Business offers faculty these benefits:

• Cross-functional Integration: With Mastering Business, students actually see the players in the major functional areas of business interact to make business decisions.
• Bridging Theory and Practice: With Mastering Business, students will experience first-hand realistic business issues, apply theory to problems, and bridge the world of e-commerce and traditional business.
• E-Business Focus and Technology Integration: In Mastering Business, students encounter the growing pains of new e-business, see the implications of changing attitudes toward work, learn about the resources in the e-commerce world, and learn how the various functional areas work together to ensure the growth of the company.
• Self-Paced and Independent Learning: With Mastering Business, students work with the CD-ROM on their own time, freeing up more class time for active discussions. Professors can use Mastering Business in class to build active discussions knowing students have independently linked the theoretical concepts to the situations they encounter in Mastering Business.
• Engaging: With the Mastering Business Series, business really comes to life. Students will relate to CanGo, the fictional Internet e-commerce startup around which Mastering Business is centered, that retails a variety of entertainment products and services online. Dramatic, informative, stimulating...The Mastering Business Series is an extraordinarily effective way to involve students in the specifics of the business world, and have them enjoy learning in the process!
• Pedagogically Sound: All the content in Mastering Business has been created and reviewed by professors. One of the goals in Mastering Business was to meaningfully integrate technology into the learning cycle. The interactive exercises explicitly link to textbook content and force students to make the connection between the theoretical concepts in their textbook and the practice of business. Rather than starting with theory and explaining how it relates to the business world, Mastering Business starts with business situations and draws students to the theory that relates to the situation.

Each of the Mastering Business Series, including Mastering Accounting, is available on a CD-ROM that can be packaged with any Prentice Hall business text for a value price of only $5. For a sample copy of the Mastering Business CD in your discipline or for a multidiscipline showcase CD, contact your local Prentice Hall representative or send an email to masteringbusiness@pearsoned.com.