American Accounting Association

AAA SERVICES AND MEMBER BENEFITS SURVEY

QUESTION 1: Services and Benefits.

Please provide your opinion on each of the following American Accounting Association services and benefits for three dimensions: (a) your awareness or familiarity with the service, (b) your assessment of the importance and usefulness of these services for you, and (c) your feelings on the association's performance quality of the service.

For each service or benefit item, begin with Awareness and please check one of the three boxes presented. If you check the Not Aware box for a specific service or benefit, you do not need to then evaluate the importance and performance of that specific service. If you check Somewhat Aware or Fully Aware of the specific service or benefit, please provide, using any value in the range of 0-100 (e.g., 20, 75, etc), your opinions on the importance of the specific service to you, and the AAA's performance of the service.

Familiarity Importance Performance
None Some Extensive NoValue HighValue Poor Good
__ __ __ 0 100 0 100
I.ACCOUNTING RESEARCH
Publications __ __ __ ________ ________
The Accounting Review __ __ __ ________ ________
Accounting Hoirzons __ __ __ ________ ________
Issues in Accounting Education __ __ __ ________ ________
Section Journals __ __ __ ________ ________
Behavioral Research in Accounting __ __ __ ________ ________
Journal of the American Taxation Association __ __ __ ________ ________
Auditing: A Journal of Practice & Theory __ __ __ ________ ________
The Journal of Information Systems __ __ __ ________ ________
The Journal of Management Accounting Research __ __ __ ________ ________
Research Monographs __ __ __ ________ ________
AAA Research Studies __ __ __ ________ ________
AAA Education Studies __ __ __ ________ ________
Section Research Monographs __ __ __ ________ ________
Research Conferences __ __ __ ________ ________
AAA Doctoral Consortium __ __ __ ________ ________
AAA International Research Conferences __ __ __ ________ ________
Section Research Conferences __ __ __ ________ ________
Research Awards __ __ __ ________ ________
AAA Research Awards __ __ __ ________ ________
Section Research Awards __ __ __ ________ ________

Do you have any suggestions for changes in the association's accounting research activities?_________________________________________________________

Familiarity Importance Performance
None Some Extensive NoValue HighValue Poor Good
0 100 0 100
II.ACCOUNTING INSTRUCTION
Education Conferences ________ ________
New Faculty Consortium ________ ________
Annual Meeting CPE Seminars ________ ________
Regional Meeting CPE Seminars ________ ________
Section Education Conferences ________ ________
Education Awards ________ ________
Outstanding Accounting Educator ________ ________
Innovation in Accounting Education ________ ________
Section Education Awards ________ ________
Education Committees ________ ________
AAA Committees ________ ________
Section Committees ________ ________

Do you have any suggestions for changes in the association's accounting instruction activities?___________________________________________________________

Familiarity Importance Performance
None Some Extensive NoValue HighValue Poor Good
0 100 0 100
III.ACCOUNTING PRACTICE
Practice Conferences ________ ________
Trueblood Seminars ________ ________
Financial Reporting Comferences ________ ________
Corporate Accounting Policy Seminar ________ ________
Practice Committees ________ ________
Financial Accounting Standards ________ ________
Litigation Advisory ________ ________
Professional Examinations ________ ________
Professional Practice Issues ________ ________
Professionalism and Ethics ________ ________
Securities and Exchange Commission Liaison ________ ________
Section Practice Committees ________ ________
Practice Awards ________ ________
Deloitte & Touche Wildman Medal ________ ________
Outstanding Service Award ________ ________

Do you have any suggestions for changes in the association's accounting practice activities?___________________________________________________________

Familiarity Importance Performance
None Some Extensive NoValue HighValue Poor Good
__ __ 0 100 0 100
IV.ASSOCIATION MANAGEMENT
Communications __ __ ________ ________
Accounting Education News __ __ ________ ________
General Communications __ __ ________ ________
Section Newsletters __ __ ________ ________
Accounting, Behavior and Organizations __ __ ________ ________
Administrators Program Announcements __ __ ________ ________
American Tax Association __ __ ________ ________
Artificial Intelligence/Expert Systems __ __ ________ ________
Auditing __ __ ________ ________
Financial Accounting and Reporting __ __ ________ ________
Gender Issues in Accounting __ __ ________ ________
Government and Nonprofit __ __ ________ ________
Information Systems/MAS __ __ ________ ________
International Accounting __ __ ________ ________
Management Accounting __ __ ________ ________
Public Interest __ __ ________ ________
Teaching and Curriculum __ __ ________ ________
Two-Year College __ __ ________ ________
Awards and Scholarships __ __ ________ ________
Carter Scholarship Program __ __ ________ ________
Doctoral Fellowship Program __ __ ________ ________
Professional Outreach Activities __ __ ________ ________
International Faculty Exchange Program __ __ ________ ________
Minority Faculty Development Committee __ __ ________ ________
Relations with Two-Year Committee __ __ ________ ________

The AAA provides group discount programs for car rentals, various insurance coverages, and credit cards. Please provide your opinions on these group discount programs:

Familiarity Importance Performance
None Some Extensive NoValue HighValue Poor Good
__ 0 100 0 100
Group Discount Programs __ ________ ________

Please offer your views on two dimensions of the AAAs meetings and conferences arrangements: logistical arrangements and program content. The Association manages logistics for varied member meetings (i.e., selecting locations, sending Announcements, handling Registration, coordinating CPE sessions, etc.). Program content includes plenary and concurrent sessions, academic programs to emphasize research, instruction, and general informational issues, networking opportunities, etc. Because many factors change overtime, however please consider only meetings in the last three years. If you feel strongly about certain issues, please elaborate in the space below this section.

Familiarity Importance Performance
None Some Extensive NoValue HighValue Poor Good
__ 0 100 0 100
Annual Meeting Arrangements __ ________ ________
Logistics __ ________ ________
Program Content __ ________ ________
Regional Meeting Arrangements __ ________ ________
Logistics __ ________ ________
Program Content __ ________ ________
AAA Conferences Arrangements __ ________ ________
Logistics __ ________ ________
Program Content __ ________ ________
Section Conferences Arrangements __ ________ ________
Logistics __ ________ ________
Program Content __ ________ ________

Do you have any suggestions for changes in these associations meetings and conferences activities?______________________________________________

Internet Computer Network: Do you currently have local access to the Internet? .........Yes ___ No ___

Personal Contacts with the AAAs Headquarters Offices: Have you contacted the AAAs Headquarters Offices by mail, telephone, or by a visit, within the last three years? .........Yes ___ No ___

If yes, did the AAAs staff personnel respond effectively to your requests for assistance? ........Yes ___ No ___

If you visited the office, did you consider the available facilities to be generally effective? ........Yes ___ No ___

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