American Accounting Association

AAA SERVICES AND MEMBER BENEFITS SURVEY

QUESTION 2: Ranking the AAA's Strategic Goals

The AAA's activities are directed towards achieving excellence in four distinct Strategic Goal segments. Please rank order these goals in terms of their importance and priority to you! Specify the goal you rank as most important with a 1, the next most important goal as 2, and so on. Then, in the second column, please indicate the proportion of the AAA's overall resource base that you believe should be committed to each of the segments of strategic importance.

Priority Resources
Excellence in Accounting Research ________ ________%
Excellence in Accounting Instruction ________ ________%
Contribute to Excellence in Accounting Practice ________ ________%
Efficient and Effective Association Management ________ ________%
100%

Do you have any suggestions for changes in these association's strategic goals?____________________________________________________

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