American Accounting Association 2006 Midwest Region Meeting March 30 – April 1 Chicago, Illinois

Friday, March 31, 9:40 a.m. - 10:20 a.m.
Forum Papers

Title: Auditors' Performance Evaluations: An Experimental Analysis of the Effect of Initial Impressions and Task-Specific Experience on Information Later Recalled

Keith T. Jones, Ph.D, CPA Illinois State University	Steven C. Hunt, Ph.D, CPA Western Illinois University
Clement C. Chen, Ph.D, CPA University of Michigan - Flint

ABSTRACT: Professional auditors at two firms completed a computerized task designed to test the effects of initial impressions and experience upon the information later recalled about a subordinate. Subjects were given either a positive, negative, or neutral initial impression with respect to the subordinate's technical competence. They then reviewed randomly-presented behavioral descriptions, completed an unrelated “distracter” task, and completed a free recall task related to the subordinate from the original task. Subjects inheriting a negative initial impression exhibited a greater tendency toward recall of weakness-related information compared to those given no specific initial impression. Those given a positive initial impression did not exhibit a similar confirmatory tendency. Experience in performance evaluation was associated with greater recall of unfavorable information, but only for subjects given no initial impression.

Back to the program