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on Accounting Research and Education

How to reach non-academic audiences with your research

Have you ever wondered how to make your research accessible for a wider audience? Please join us for an exchange of ideas with a panel of authors who have tried to do just that. The discussion will include tips on how to improve your ability to communicate academic research, value, and results to non-academic audiences. Our panel will include Mary Ellen Carter, Boston College (Moderator), Preeti Choudhary, The University of Arizona, Bill Mayew, Duke University, Shivanee Shah, Impact Science, Cactus Communications and Kristy Towry, Emory University, who have learned from their past experiences on how to communicate with non-academic audiences. There will be an opportunity for Q and A at the end of the panel discussion.

Learning Objective: To learn how to communicate the value and results of your academic research to a non-academic audience.

CPE Information: Communications and Marketing – Non-technical, 1.2CH

Program Level: Basic

Prerequisites: None

Advance Preparation: None

Delivery Method: Group Internet Based

Refunds and Cancellations: This is a no cost event; refunds and cancellations are not necessary.

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To be awarded the full credit hours, you must register your attendance by responding to the polling questions posted periodically during the event. Full instructions on applying for CPE credit can be found to the left under "CPE Information."

For comments and concerns, please contact the AAA Office at (941) 921-7747 or email us at info@aaahq.org

American Accounting Association is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:  www.nasbaregistry.org

How to reach non-academic audiences with your research

Have you ever wondered how to make your research accessible for a wider audience? Please join us for an exchange of ideas with a panel of authors who have tried to do just that. The discussion will include tips on how to improve your ability to communicate academic research, value, and results to non-academic audiences. Our panel will include Mary Ellen Carter, Boston College (Moderator), Preeti Choudhary, The University of Arizona, Bill Mayew, Duke University, Shivanee Shah, Impact Science, Cactus Communications and Kristy Towry, Emory University, who have learned from their past experiences on how to communicate with non-academic audiences. There will be an opportunity for Q and A at the end of the panel discussion.

Learning Objective: To learn how to communicate the value and results of your academic research to a non-academic audience.

CPE Information: Communications and Marketing – Non-technical, 1.2CH

Program Level: Basic

Prerequisites: None

Advance Preparation: None

Delivery Method: Group Internet Based

Refunds and Cancellations: This is a no cost event; refunds and cancellations are not necessary.

Webinar Resources:

• Shivanee Shah Slides
• Preeti Choudhary Slides
• Kristy Towry Slides
• Bill Mayew Slides

For comments and concerns, please contact the AAA Office at (941) 921-7747 or email us at info@aaahq.org

American Accounting Association is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:  www.nasbaregistry.org