on Accounting Research and Education

We are pleased to announce this is being offered – with free CPE – as an exclusive benefit to AAA Members.

Upcoming webinars and recordings of prior webinars are described  below.  Come join in a chance to be together, and work together, when it’s hard to get together.

Jul. 22, 2022 11:00 am Eastern

Impacting the Pipeline from Different Perspectives: CAQ Market Research Findings Amongst High School and College Students


Moderator: Karen Osterheld , AAA

Presenter: Liz Barentzen, CAQ

CPE Information (click here)

Impacting the Pipeline from Different Perspectives: CAQ Market Research Findings Amongst High School and College Students

This session will center on understanding high school and college students’ motivations and priorities in choosing career paths and can inform colleges, universities, and the accounting profession on how to best build awareness about and effectively message the benefits of selecting accounting as a major. Liz Barentzen, CAQ’s VP, Operations and Talent Initiatives, will discuss the results of the CAQ’s recent market research findings aimed at better understanding the student mindset, motivations and priorities when making decisions about their careers. The CAQ is utilizing this research- which includes qualitative focus group data and quantitative survey data of almost 4,000 high school, community, and four-year college students- in developing a targeted brand awareness campaign to reach underrepresented high school and college students, with the intent to increase the pipeline overall.  In addition, this session will focus as to how academia and the profession might also use these findings in reaching and engaging with students about the potential of a career in accounting, with the overreaching goal in making this profession a more inclusive one.

Learning Objective(s): To learn about the results of a CAQ study on the accounting student pipeline.
CPE Information: Accounting - 1.2 CH
Program Level: Basic
Prerequisites: None
Advance Preparation: None

Delivery Method: Group Internet Based

Webinar recordings are a member benefit, please
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Note: You will be asked for your AAA member number when registering. Click here if you need to look up your login information.

To be awarded the full credit hours, you must register your attendance by responding to the polling questions posted periodically during the event. Full instructions on applying for CPE credit can be found to the left under "CPE Information."

For comments and concerns, please contact the AAA Office at (941) 921-7747 or email us at

American Accounting Association is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: