Chuck Hooper
Byalitics and Tableau Zen Master

Chuck brings 5 decades of business and IT experience with him.

From 1998-2008, he was an owner of Pro Relational Systems (“PRS”), a consulting and application development firm specializing in business intelligence. 

His experiences include the analysis, design, implementation, training and support of business intelligence, data warehouse and decision support system environments in a variety of engagements for clients including: Clorox, E.&J. Gallo Winery, PepsiCo, Information Resources, Inc. (IRI), Unilever, The Broad Institute, Zeltiq, Align Technology, Harte-Hanks, Accenture, PWC, Awarepoint, Deloitte, McKesson, UMass Medical, Irish Life, UC Irvine and many others   . 

In 2005, PRS became Tableau’s first consulting partner.  In 2008, Chuck joined Tableau Software to start their Professional Services group.   In 2011, Chuck “retired”, back to the independent consulting world.

In addition to the current consulting offerings, Chuck does speaking engagements, and, conducts training sessions on the use of Tableau Software products, visual analytics, data warehouse design, and other business intelligence topics, at both the technical and the executive levels.

Chuck is honored as an officially designated “Tableau Zen Masters” in 2012, 2013, 2014

John J. Sviokla
PricewaterhouseCoopers LLP

Dr. Sviokla has explored extreme value creation, industry disruption, and digital transformation of industry and society.  His most recent project is the book The Self Made Billionaire Effect: How Extreme Producers Create Massive Value (with Mitch Cohen) which is the first ever study of self-made billionaires and the lessons for corporate executives Dec 2014, Penguin Portfolio.  (www.pwc.com/billionaire)

Dr. Sviokla created some of the very first thought leadership on the coming world of digital competition (Managing in the Marketspace, Harvard Business Review (HBR) 1994, Exploiting the Virtual Value Chain, HBR 1995) and has been extensively published in many journals including Sloan Management Review, WSJ, Financial Times and appeared on CNBC, Bloomberg , and Fox News. He serves a variety of clients and is a frequent speaker on topics of disruption, growth, and emerging customer behavior.

Alex Casas
Supervising Project Manager, FASB
Alex Casas joined the research and technical activities staff of the Financial Accounting Standards Board (FASB) in September 2014. As a Supervising Project Manager, Alex is responsible for leading projects that analyze technical accounting issues and recommend solutions that contemplate the needs of financial statement users and the related implementation considerations.

Alex has 14 years of financial services industry experience in the banking and insurance sectors. Before joining the FASB staff, Alex was Vice President and Director of Global Accounting Policy for State Street Corporation in Boston. As the global head of accounting policy for a systemically important financial institution, Alex led a team of accounting professionals advising on a wide range of complex transactions, new product developments and other strategic initiatives, as well as implementing new accounting standards across the organization. Prior to joining State Street, Alex held accounting policy roles in the insurance sector at The Hartford Financial Services Group and MassMutual Financial Group, and began his career in public accounting at PricewaterhouseCoopers LLP.

Alex holds a CPA license in the state of Massachusetts, and graduated from the University of Massachusetts Amherst with a Master of Business Administration and a Bachelor of Business Administration magna cum laude.

Mark C. Dawkins
University of North Florida
Mark C. Dawkins is a Professor of Accounting in the  Coggin College of Business at the University of North Florida. He holds a Ph.D. in Accounting from Florida State University (1994), MBA (1987) and Masters of Accounting (1988) degrees from the University of Florida, and a B.S. in Management (1985) from the Georgia Institute of Technology.
He joined UNF and the Coggin College of Business in June 2015 after serving 21 years on the faculty in the Terry College of Business at the University of Georgia (UGA). From 2008-2014 he served as the Associate Dean for Academic Programs in the Terry College, and from 2004-2008 he served as the Director of Diversity Relations. He teaches undergraduate and graduate financial accounting classes, and has taught Intermediate Accounting, MBA Financial Accounting, and Intermediate Accounting for Non-Majors. He also has taught undergraduate and graduate accounting and college-level internship classes.
He has published in The Journal of Finance, the Journal of Financial & Quantitative Analysis, the Journal of Accounting, Auditing and Finance, the Journal of Business, Finance & Accounting, the Journal of Banking and Finance, the Journal of Managerial Issues, Sociological Inquiry, the Academy of Accounting and Financial Studies Journal, Management Accounting Quarterly, and other journals or newsletters.
He was a co-recipient of the 2006 and 2003 Beta Alpha Psi Outstanding Teacher of the Year award at UGA, and received the 2006 and 2003 Alpha Kappa Psi Accounting Teacher of the Year Award.  He is a member of the American Accounting Association, the American Institute of Certified Public Accountants, the National Association of Accountants, the Florida Society of CPAs, the PhD Project (www.phdproject.org), and the Accounting Doctoral Student Association. In August 2009, he was one of five recipients of the inaugural Ernst & Young Inclusive Excellence Award for Accounting and Business School Faculty. In January of 2014, he received the 2014 UGA President’s Fulfilling the Dream Award at the MLK Freedom Breakfast at UGA. He is the Council Chair (2016-2017) for the American Accounting Association.