How to Interest Students in Principles Courses in the Accounting Profession

May 15, 2025

Indianapolis, IN

Speakers

Cathy Scott, PhD

Cathy Scott, PhD

Cathy Scott is the Inaugural Director of the Center for Innovation in Teaching and Learning, Program Coordinator for Graduate Business Programs and the Dealership Management Program, and an Associate Professor of Business Accounting at the University of North Texas-Dallas. She is passionate about enhancing accounting education and fostering an inclusive learning environment.
Dr. Scott has published and presented extensively on topics such as emerging technologies (including AI), the effective use of technology in education, improving online learning, active learning strategies, data analytics, neurodiversity, and strengthening the accounting education pipeline. She is also the author of two college accounting textbooks and co-founder of TeachingAndLearningToolbox.com, a website and blog dedicated to connecting technology with pedagogy.
Additionally, Dr. Scott’s contributions to innovative teaching and research have been recognized with multiple local, state, and national awards, including the American Accounting Association (AAA)/EY Foundation Innovation in Education Award, the Bea Sanders/AICPA Teaching Innovation Award, and the AAA/J. Michael and Mary Anne Cook/Deloitte Foundation Prize.


Rebecca Shortridge, Professor, PhD

Dr. Rebecca Shortridge joined the University of Tennessee Chattanooga in July 2021 as the Gary W. Rollins Endowed Chair and Department Head of Accounting. Prior to joining UTC, Dr. Shortridge was the Donald E. Kieso Endowed Chair of Accountancy at Northern Illinois University. At UTC, Dr. Shortridge teaches graduate financial statement analysis and principles of accounting. Dr. Shortridge is serving as the President of the Leadership section of the American Accounting Association. She also chairs a task force on Principles of Accounting for the Future Accountants Sponsoring Organizations, In 2021, Dr. Shotridge was recognized by the Illinois CPA Society as a Woman to Watch. Dr. Shortridge earned a Bachelor of Accounting and MBA from Indiana University and her Ph.D. in Accounting from Michigan State.


Wendy Tietz, CPA, CMA, CSCA, CGMA

Dr. Wendy Tietz is an accounting professor at Kent State University in Ohio. She teaches introductory financial and managerial accounting in a variety of formats. She also teaches advanced management accounting and advanced accounting analytics and technology. Dr. Tietz has received several national teaching awards, and is the co-author of three introductory accounting textbooks. She is passionate about teaching accounting and using educational technology to enhance student engagement. Dr. Tietz regularly presents at conferences throughout North America on various topics including AI, data analytics, and engagement strategies.


Lynn Wolf, CPA

Lynn Wolf joined Bentley University in January 2020 and is currently a Senior Lecturer. She is the university course coordinator in the introductory financial reporting and analysis courses for both undergraduate and graduate programs. Prior to Bentley, Lynn engaged in an accounting career in start-up and growth technology companies, venture capital portfolio management and public accounting. As a Bentley Double Falcon (BS Accountancy, MBA), Lynn brings her Falcon pride back to her alma mater and integrates a combination of academic and real-life experience to engage students to learn the accounting basics and to explore various career paths in the accounting field. Lynn has presented at the AAA CTLA conference in 2023 on integrating accounting concepts with a start-up venture and looks forward helping explore and promote continuous new ways to inspire students to the accounting profession.