The Strategic and Emerging Technologies Section shall strive to stimulate and improve the research in, teaching of, and application of artificial intelligence methods and techniques in accounting. Specific objectives include:

  1. To encourage research in artificial intelligence and emerging technologies by identifying areas of accounting in need of exploration with the methods of these two disciplines.
  2. To facilitate the exchange of ideas and findings in SET technologies among accounting scholars.
  3. To provide a forum for presentation and discussion of reports on SET research, practice and standards.
  4. To publish a journal (Journal of Emerging Technologies in Accounting, JETA) that contributes to theory, research, practice, and education in the areas of SET.
  5. To provide a forum for presentation and discussion of ideas and developments related to SET curricula and education.
  6. To encourage educational innovation and to improve accounting instruction with the application of AI-based methods and tools, and other emerging technologies to accounting education.
  7. To provide opportunities for interchange of ideas in artificial intelligence and emerging technologies among accounting academics and business practitioners in public, corporate, and not-for-profit accounting
View Officer Archives


Kevin Moffitt
Rutgers University School of Business - Newark


Deniz Appelbaum
Montclair State University

Past President

Margarita Lenk
Colorado State University

Vice President

Vice President-Academic
Daniel O'Leary
University of Southern California


Feiqi (Freddy) Huang
Pace University

Council Representative

Rob Nehmer
Oakland University


Co-Senior Editor, Journal of Emerging Technologies in Accounting
Hui Du
University of Houston-Clear Lake


AAA Annual Meeting Program Co-Chair
Huijue Duan
Sacred Heart University
AAA Annual Meeting Program Co-Chair
Jacob Haislip
Texas Tech University



The Journal of Emerging Technologies in Accounting (JETA) is the academic journal of the Strategic and Emerging Technologies Section of the American Accounting Association. The purpose of this section is to improve and facilitate the research, education, and practice of advanced information systems, cutting-edge technologies, and artificial intelligence in the fields of accounting, information technology and management advisory systems. JETA’s Mission is to encourage, support and disseminate the production of a stream of high-quality research focused on emerging technologies and artificial intelligence applied or applicable to a wide set of accounting related problems.

SET Newsletter

Hello SET Section members! 
I am currently gathering items for the Summer Section Newsletter, so please let me know if you have any contributions. I would like to share information on:

  • Stories and Pictures from the Midyear Meeting
  • Calls for Papers
  • Teaching Tips or Resources
  • Member Profiles (remember I want to emphasize fun items more than CV items)
  • Any other topics you think would be interesting to fellow SET members.

Please send your contributions to Jagdish Pathak at jagdish@uwindsor.ca.

A Special Thank You to Our Section Sponsors MMBA & Wiley!