Translating your Research Impact for the Business Media: Story at 11
Research impact is difficult to define but nevertheless important to be able to convey. We may want to convey the impact of specific publications, of an individual’s body of scholarly work, or of a collective department in a research area to our academic colleagues, our institutions, to local practitioners or to the broader community. Among other topics, this webinar will focus on translating academic findings and conclusions to those that resonate with general business audiences, tailoring a research paper pitch to journalists, connecting with college media relations staff, and preparing for media appearances. It will also introduce AAA media resources and the AAA’s approach to (and results of) highlighting journal articles within and beyond the accounting sphere.
Learning Objective(s):
To learn how to translate academic research for a business audience.
CPE Information:
Communications and Marketing
Program Level:
Basic
Prerequisites:
None
Advance Preparation:
None
Delivery Method:
Group Internet Based
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To be awarded the full credit hours, you must register your attendance by responding to the polling questions posted periodically during the event. Full instructions on applying for CPE credit can be found to the left under "CPE Information."
For comments and concerns, please contact the AAA Office at (941) 921-7747 or email us at info@aaahq.org
American Accounting Association is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:
www.nasbaregistry.org
Moderator: Karen Osterheld, AAA
Speaker: Pat Kelly, Providence College
Speaker: Francine McKenna, University of Pennsylvania - Wharton
Speaker: David Twiddy, AAA